Ocean Park Hong Kong Recruitment Essay Example | Topics and Well Written Essays - 3250 words

Ocean Park Hong Kong Recruitment - Essay Example Generally, one of the aims of this theme park is to ensure that the visitors of the island of Hong Kong would each have their own memory of their visit and/or stay at the theme park (Mehrmann, 2005). Each year, the theme park receives about four million visitors, thus contributing so much to their financial stability. It is also the leader in Education and Conservation with the following programs and titles under its belt: (1) Asia’s Standard-Bearers for Conservation, (2) The Gold Standard for Animal Husbandry, (3) Ongoing Community Outreach Program, (4) New Ocean Park Academy and, (5) Involvement in World Conservation Organizations and Education Programs. During its thirty year existence, the ocean park also witnessed an increased attendance from mainland China and is currently catering to a new generation which is often regarded as a generation with more sophistication. However, the thirty-year theme park is in need of renovations as its facilities are already ageing (Einhorn, 2005). Also, in its existence as the only theme park in Hong Kong, about 70 million visitors have paid a visit (or stayed) at this very popular theme park. But things changed as the monopoly of the ocean park with regard to its share of visitors in the Hong Kong Island and its attractions has been threatened with the rise of competitors. These included the opening of Disneyland in 2005, the Tung Chung Cable Car in 2006, the Hong Kong Wetland in 2005, the growth of the Macao entertainment industry (Mehrmann, 2005). This is why, Mehrmann (2005), the Central Executive Officer of the Hong Kong Ocean Park mentioned the following as the things needed for them to stay alive and keep up with the new players in the midst of a tighter competition with newer theme parks and other attractions in the region: (1) continue to attract more people to the park, (2) develop a value proposition that is relevant to Hong Kong, (3) rediscover themselves and their true identity, (4) energize their stake holders: the government, suppliers, guests and of course, their employees, and finally, (5) to attract, retain and develop the right talent.  Ã‚