Marketing Strategy Research Paper Example | Topics and Well Written Essays - 1000 words

Marketing Strategy - Research Paper Example   There are numerous companies providing logistical services within the region providing intense competition. Within the African region, many logistics companies are local and have limited exposure to international logistics business. The company intends to utilize the business experience gained in offering logistical services within different states. This will become essential in ensuring the quality of services offered, displayed through the quick and timely delivery of services. Many of the companies operating within the industry offer logistical services in the transportation of manufactured goods. As a company operating a farm, the company will offer logistical services for agricultural products. This will become a relatively new aspect which could be essential in achieving sustainable competitive advantage   (Fleisher & Bensoussan, 2003). The company will maximise on the weaknesses of existing competitors in gaining a competitive advantage, ultimately achieving sustainabili ty in the business.   The company will effectively utilize this weakness to ensure the provision of cross-border logistics and increase its market share. The international experience and presence will enable the company to offer logistics services to increased numbers of clients. Differentiation remains an essential business strategy utilized in gaining a competitive advantage within a highly competitive business environment. Differentiation includes making a company services unique and creating an identity within a crowded business environment. The company intends to begin offering trucking services for agricultural non-perishable products within the African market. With numerous African regions facing the continuous shortage of food, offering transportation services for agricultural products will attract surmountable customers within the organizations providing relief food. With many organizations covering several countries, the global aspect of the company will become a fundamental element in undertak ing these business ventures. Having been involved in growing of barley, the company already has the capacity to transport similar agricultural products like dry maize and beans. Market leadership The company will undertake a market leadership approach in performing the various business operations within the regions covered. The company will focus on offering services across the borders as many of the competitor companies have continued to offer services with limited coverage. The increased coverage of the services will ensure the company becomes a market leader in a wide region.